According to Freightwaves:
In the months leading up to Super Bowl LV, demand for avocados was stronger than ever, said Aaron Acosta, corporate relationship manager at Stonehill Produce in Pharr, Texas.
Currently, Mexico is the only country in the market shipping avocados, as Peru, Chile and California have finished their seasons.
“We’re probably looking at about an 8% increase from last year. In overall volume it’s like we didn’t miss a beat, even with the coronavirus,” Acosta told FreightWaves. “We definitely have the support of retailers who usually set aside promotions for the Super Bowl, which is helping us move some incredible volume this year.”
Stonehill Produce imports Hass avocados from the state of Michoacán in central Mexico, where more than 80% of Mexico’s avocados originate.
Last year, Mexico exported 74,000 tons of avocados prior to the Super Bowl, according to the Mexican Avocado Producers and Packers (APEAM).
This year, around 1,360 weekly avocado shipments have been made during the weeks before the game, equivalent to a truck leaving Michoacán every seven minutes for the U.S., according to APEAM.
“Although 2020 represented a year of challenges for all economic sectors worldwide, Mexican avocado exports maintained a good growth rate, increasing by 12% during the second half of 2020, compared to 2019, when 551,226 tons of avocados were shipped,” APEAM said in a statement.
After the avocados are picked and packaged in Michoacán, they are brought over through the Mexican border to the U.S., usually either through the ports of entry in Laredo or Pharr, Texas.
There was a run-up in outbound tender rejections in the Laredo (OTRI.LRD) and the McAllen and Pharr markets as the Super Bowl approached.
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By: LFS Marketing
February 9, 2021
